On April 18, 2024, during the visit of Sichuan Provincial Governor Huang Qiang to New Zealand, Zeng Congqin, Chairman of Wuliangye Group (Co., Ltd.), led a delegation to conduct research on the Oceania liquor market. At the “China (Sichuan)–New Zealand Economic, Trade and Cultural Promotion and Exchange Conference,” he witnessed the signing of a cooperation agreement between Chen Chong, Assistant General Manager of Wuliangye Group and Chairman of its Import & Export Company, and Pan Yang, Chairman of Baijiu International Limited, New Zealand.
This collaboration aims to promote Chinese baijiu culture and expand Wuliangye’s presence in the New Zealand market.
Founded in 2023 and headquartered in New Zealand, Baijiu International Limited focuses on the promotion and sales of the Wuliangye brand and products in the local market. Through this partnership, Baijiu International will leverage its distribution channels and resources in New Zealand to enhance Wuliangye’s brand influence and market share, further advancing its global strategy. At the conference, Governor Huang Qiang also gave a special recommendation of Wuliangye to New Zealand guests, saying: “This is the best liquor in China, as precious as the giant panda.”
Baijiu International has become the designated distributor of Wuliangye in New Zealand, marking not only a strategic move for market expansion but also a commitment to preserving and promoting cultural heritage. As an important part of traditional Chinese culture, baijiu carries profound historical and cultural significance. Baijiu International firmly believes that through cooperation with Wuliangye, more New Zealand consumers will have the opportunity to discover and appreciate the unique charm and deep cultural value of Chinese baijiu.
It is reported that Baijiu International has already established strong partnerships with a number of top Chinese and Western restaurants, luxury five-star hotels, upscale boutique hotels, and high-end liquor chains in New Zealand. Looking ahead, the company also plans to open a Wuliangye flagship store in New Zealand.