On the afternoon of October 31, 2025, the “2025 Seeing China ·Hubei Media Week in Australia & New Zealand ” New Zealand Promotion Event was grandly held in Auckland. Guided by the National Radio and Television Administration of China and the People’s Government of Hubei Province, the event was co-hosted by the Publicity Department of the CPC Hubei Provincial Committee and the Hubei Provincial Radio and Television Bureau, organized by JP Media Ltd, and co-organized by the Chushang Federation Of New Zealand Incorporated.
More than 150 representatives from the political, cultural, media, and academic sectors of both China and New Zealand attended, witnessing the global promotion of Jingchu culture.
Distinguished guests in attendance included Mr. Wayne Brown, Mayor of Auckland; Ms Nancy Lu, Member of the New Zealand Parliament; and Mr. Wang Jianwen, Director of the China Cultural Center in Auckland；Mr. Yang Jian, Former Member of the New Zealand Parliament, Chairman of Federation of New Zealand Chinese Business Associations Incorporated.
In his speech, Yao Tinghua, Director of the Lecture Group of the CPC Hubei Provincial Committee, stated that earlier this year, Chinese President Xi Jinping met with New Zealand Prime Minister Christopher Luxon in Beijing. Both leaders emphasized the importance of people-to-people and cultural exchanges in strengthening bilateral relations. The Hubei Media Week is a practical action to implement this shared vision and deepen local cultural cooperation. Through this event, Hubei hopes to enhance New Zealanders’ understanding of China and Hubei, fostering long-term collaboration in culture, media, and technology.
Auckland Mayor Wayne Brown warmly welcomed the Hubei delegation, noting that Auckland serves as New Zealand’s media and creative hub, with a strong foundation in film and television production and a highly diverse population. This unique cultural environment provides fertile ground for China–New Zealand media cooperation. With over 300,000 Chinese residents in Auckland, Mayor Brown expressed his hope that the Hubei Media Week would open new avenues for collaboration in film production, communication technology, and creative industries.
MP Nancy Lu highlighted that Prime Minister Luxon’s successful visit to China marked a new stage in the China–New Zealand Comprehensive Strategic Partnership, where deeper cultural exchanges will serve as a new driving force for bilateral relations. She praised Hubei Media Week for showcasing the unique charm of Yangtze River civilization through high-quality audio-visual content, building a new bridge of understanding and friendship between the peoples of both nations.
Wang Jianwen, Director of the China Cultural Center in Auckland, noted that in recent years, cultural exchanges between Hubei and Auckland have become increasingly frequent. Elements of Jingchu culture—including Wudang martial arts, the Three Gorges scenery, and intangible cultural heritage crafts—have gradually become familiar “Chinese symbols” among New Zealanders. This event, he said, will further unlock the potential for cultural cooperation between Hubei and New Zealand, opening new opportunities in program production, copyright trade, and digital communication.
Following the speeches, a signing ceremony was held to mark new cooperative agreements between institutions from both sides. These agreements covered a range of fields, including cultural IP events, film and television production, publishing and trade, advertising, and content dissemination.
During their stay in Auckland, the Hubei Media Week delegation visited the headquarters of MediaWorks, a leading New Zealand media group. Senior executives of the company welcomed the delegation, introduced MediaWorks’ operations, and gave a tour of their studios, followed by an in-depth exchange on potential cooperation.
The delegation also visited the China Cultural Center in Auckland, where they were warmly received by Director Wang Jianwen and his team. Both sides engaged in in-depth discussions on topics such as cultural collaboration and artistic exchange. Members of the Hubei delegation expressed their intention to use this visit as an opportunity to introduce more outstanding Hubei cultural projects into New Zealand’s mainstream cultural landscape.
The “2025 Seeing China·Hubei Media Week in Australia & New Zealand ” serves as a concrete action to implement the key consensus between Chinese and Australasian leaders. With its strong focus on industry, international collaboration, and integration, the event—through on-site showcases, project matchmaking, and cultural interactions—further strengthened mutual trust and cooperation in the media field, injecting new vitality into China–Australia and China–New Zealand cultural exchanges.
As the saying goes, “For those who share the same aspirations, mountains and seas cannot keep them apart.”From the banks of the Yangtze River to the shores of the South Pacific, the voice of Jingchu culture is crossing oceans, letting the world hear China and see Hubei with confidence and openness.