In April 2024, during the visit of Sichuan Provincial Governor Huang Qiang to New Zealand, Zeng Congqin, Chairman of Wuliangye Group, and Chen Chong, Chairman of Wuliangye Import & Export Company, accompanied the Governor on an official tour. At that time, Wuliangye Group formally signed a strategic cooperation agreement with Baijiu International Limited, New Zealand, granting it exclusive distribution rights for Wuliangye in the New Zealand market. This partnership is designed to further promote Chinese baijiu culture and enhance Wuliangye’s international brand influence.
After months of preparation, on August 30, 2024, Baijiu International hosted a grand Wuliangye New Zealand Launch Ceremony at Auckland’s iconic Huami Restaurant, SkyCity. The event was attended by around 100 guests, including New Zealand government officials, business leaders, distribution partners, local liquor enthusiasts, and media representatives, who all gathered to witness this important milestone.